25
Apr
2008
Posted by jacquelynrose as News
http://news.yahoo.com/s/ap/20080424/ap_on_bi_ge/wendy_s
How shocking. I had no idea that they had this deal going on! I think Dave Thomas will be turning in his grave. I wonder why Wendy’s took the offer though? For how much? $2.34 Billion Stocks. Wendy’s did turn down the first two offers and sales have been declining. When I was a teen I had worked for the chain and it was a fun job. The food is Great! :D I was really disappointed in the marketing that Wendy’s had been doing when the campaigns with the bizarre guy in the Wendy’s red wig.
I hope at least Arby’s will improve their marketing campaign.
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One Response
Dennis Edell
April 28th, 2008 at 3:10 pm
1And here I thought Arbys was already gone…I need to get out more often
The truth is, this is not the first time that marketing has taken a nose dive in similar situations. By that I mean, when the owner/founder IS the main marketing aspect and then he or she retires or passes away.
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